Instagram and X Set Deadline for Deepfake Detection

India has mandated faster removal and labeling of illegal AI-generated content on social media platforms, effective February 20th. Companies must implement “reasonable and appropriate technical measures” for detecting deepfakes and ensure synthetic content is clearly marked with permanent metadata. Despite existing systems like C2PA, many platforms struggle with effective labeling, and the new rules may push them toward automated content removal. Critics warn these changes could lead to hasty censorship, highlighting the current inadequacies of AI detection technology.

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