On January 28, 2026, Huda Kattan, founder of Huda Beauty, faced backlash for reposting a TRT World video showing a pro-regime demonstration in Iran amidst nationwide protests that have reportedly killed over 36,500 people. Critics, including Iranian beauty influencer Atipak MUA, condemned her post for echoing state narratives and undermining efforts to raise awareness about the crackdown on protesters. Following the backlash, Kattan deleted the post and attempted to clarify her stance, but many felt her response lacked genuine accountability, sparking a boycott campaign against her brand. Activists emphasized that her influential platform could distort public perception of the ongoing crisis in Iran.
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