5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business

1. Myth: Email marketing is dead. In reality, email marketing continues to be one of the most effective tools for businesses to reach their target audience and drive sales.
2. Myth: More emails equal more success. Sending too many emails can actually lead to email fatigue among subscribers and cause them to unsubscribe or mark your emails as spam.
3. Myth: Buying email lists is a quick way to grow your subscriber base. Purchased email lists often contain outdated or unverified contacts, leading to low engagement rates and potential damage to your sender reputation.

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