PARK CITY, Utah
Mandy Schendel, a former Miss Washington and events manager, has transitioned from behind-the-scenes planning to creating TikTok content at the Sundance Film Festival, where she has already posted a video analyzing Chris Pine’s film premiere. TikTok hosted events to integrate creators into Hollywood marketing, emphasizing their growing importance, as studios increasingly rely on them for promotion. Focus Features highlighted TikTok’s role in engaging younger audiences, while creators seek to bridge the gap to traditional film roles. TikTok’s global head of entertainment partnerships, Dawn Yang, encouraged collaboration between independent filmmakers and creators to enhance film discovery and distribution.
