Japan aims for 60 million visitors

Japan aims to attract 60 million annual visitors by 2030, yet faces significant challenges despite surpassing 40 million inbound tourists for the first time last year. Tourist spending also increased, reaching approximately ¥9.5 trillion. The country must address various obstacles to maintain this growth trajectory and achieve its ambitious tourism targets. Continued efforts in infrastructure, hospitality, and promotion will be crucial for success.

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