Lululemon’s new CEO must focus on refinement and innovation

Darrell Kopke, who worked at Lululemon from 2001 to 2009, notes a decline in brand loyalty and increased competition from Alo, especially among younger consumers. Lululemon faces challenges, including a lack of new styles, a significant stock drop, and CEO Calvin McDonald stepping down following criticisms from founder Chip Wilson. Experts suggest that the brand must innovate to attract new customers while retaining its current base. The company is currently evaluating Wilson’s board nominees and has appointed co-CEOs as it seeks a replacement for McDonald.