When fans quote Spaceballs, they often shout “Merchandising, merchandising!” This iconic line stems from a conversation between Mel Brooks and George Lucas, who approved the parody on the condition that no toys would be made. Brooks cleverly turned this restriction into a comedic moment with Yogurt promoting fictional merchandise, highlighting the absurdity of franchise marketing. Nearly 40 years later, Brooks confirmed he will reprise his role for Spaceballs 2, set for 2027, promising new laughs on modern marketing.
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