In a stunning victory at Cannes Lions 2024, The Monkeys Sydney and Ogilvy Singapore were awarded the prestigious Grand Prix for their groundbreaking campaign. The collaboration between the two agencies showcased innovative creativity and strategic thinking that wowed the judges and captivated audiences worldwide. This win solidifies their reputation as industry leaders and sets a new standard for excellence in advertising and marketing.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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