EU Reviews Apple Ads and Maps for Regulatory Compliance

EU antitrust regulators are assessing whether Apple’s Apple Ads and Apple Maps should comply with stringent digital rules after both services met criteria to be classified as “gatekeepers” under the Digital Markets Act (DMA). Apple contends that these services should be exempt from such regulations. The DMA targets major tech firms with over 45 million monthly active users and significant market capitalization to foster competition. This scrutiny follows the prior designation of Apple’s App Store, iOS, and Safari as core platform services.

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