Travelers booking hotels online may soon experience a process akin to purchasing airline tickets, with options for early check-in, room preferences, and various amenities available for an added fee. AI technologies are enabling hotels to offer personalized packages, but balancing guest expectations with additional charges can be challenging. While many guests resist paying extra for standard amenities, some are willing to invest in perks that enhance their stay. Major hotel chains, including Wyndham and Hilton, are adopting these strategies to remain competitive against platforms like Airbnb.
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