Fast-fashion retailer Shein has been fined €40 million by French regulators for misleading consumers regarding price reductions and environmental claims, following an 11-month investigation that revealed 57% of promotions offered no real discounts. The company, which reported a net profit of $1 billion in 2024, is also under scrutiny by the European Commission for potential violations of consumer protection rules and the Digital Services Act.
Explain It To Me Like I’m 5: Fast-fashion company Shein was fined €40 million in France for tricking customers with false discounts and misleading environmental claims, but the company says it has fixed the problems.
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