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Apple’s Worldwide Developers Conference 2023
Apple’s annual Worldwide Developers Conference, starting this week in Cupertino, is anticipated to showcase updates to its artificial intelligence technology, particularly Siri, as the company seeks to catch up with competitors. CEO Tim Cook’s keynote will highlight expected enhancements in Apple Intelligence, including integration with AI platforms such as Google’s Gemini and OpenAI’s ChatGPT, alongside a new naming convention for its operating systems. Despite some analysts being underwhelmed by the pace of AI advancements, there is optimism that the event will mark the beginning of significant AI monetization for Apple’s ecosystem.
