Nissan’s big problem is not profitability — it’s BYD

Nissan’s new CEO, Ivan Espinosa, is tackling the company’s ongoing struggles by implementing a plan that includes closing excess capacity, reducing staff, and launching new products, aiming to raise $7 billion through asset sales and debt markets. Despite the ambitious targets, Nissan faces significant challenges, particularly from local EV competitors in China and a weak electric vehicle lineup, leading to projected cash losses of up to $3.5 billion this year. Espinosa is exploring partnerships, potentially with tech firms like Foxconn, as a bold move to adapt to the evolving automotive landscape.