Amazon has established a new ZeroOne team, led by Xbox cofounder J Allard, aimed at creating “breakthrough” devices, including a smart home product. Allard, who previously worked on the original Xbox and other Microsoft projects, joined Amazon to focus on innovative ideas in late 2024, with job listings indicating roles for applied science and product marketing related to this initiative. Although Amazon has a strong presence in smart home tech, the timeline for ZeroOne’s product release remains uncertain.