‘I thought it was a yuppie sport’: Holland’s new wave of golf clubs

Clubs in the Netherlands, like Hollandsche Golfclub Almkreek, are relaxing dress codes and adopting informal atmospheres to attract younger players and women, as the sport faces an ageing demographic. The Royal Dutch Golf Federation reports nearly 430,000 golfers and has launched initiatives to broaden its appeal, countering stereotypes of elitism. Emphasizing accessibility and community, clubs are implementing credit-based payment models and affordable lessons, creating welcoming environments that foster social connections and promote health benefits associated with golf.

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