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The 10 most popular streaming services, ranked by subscriber count

18 April 2024
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The 10 most popular streaming services, ranked by subscriber count
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Comparing streaming services based solely on subscriber numbers is not a fair assessment. Availability, user experience, content, and other factors also play a significant role in determining the value of a streaming service.

Despite this, it’s interesting to see how different streaming services are performing globally. Apple TV+, for example, has gained recognition in a market dominated by Netflix.

Here is a list of the top 10 streamers based on total subscribers, using information provided by the streaming services or their parent companies:

10. Starz: 15.79 million

Starz is the dedicated streaming service from the Lionsgate studio. Phil Nickinson / Digital Trends

Starz, the streaming service affiliated with Lionsgate studio, boasts 15.79 million global subscribers as of September 30, 2023.

9. Apple TV+: 25 million (estimated)

The home screen of Apple TV Plus.
Apple TV+ is home to exclusive movies and series, as well as live sports like MLS Season Pass. Phil Nickinson / Digital Trends

Apple TV+ has an estimated 25 million paid subscribers and offers a range of exclusive content and live sports.

8. ESPN+: 26 million*

The home screen for ESPN Plus.
ESPN+ is where you’ll find exclusive on-demand shows, as well as live sports that regular TV simply doesn’t have room for. Phil Nickinson / Digital Trends

ESPN+ has 26 million paid subscribers and offers a mix of live sports and on-demand content.

7. Peacock: 31 million

The home screen for the Peacock streaming service.
Peacock is home to all things NBC — but that’s just for starters. It’s also where you’ll find Premier League matches. Phil Nickinson / Digital Trends

Peacock, NBC’s streaming service, has 31 million paid subscribers and offers a variety of content including English Premier League matches.

6. Hulu: 48.5 million

The Hulu home screen on a TV.
Hulu is now completely owned by Disney, but still has more than what’s available on Disney+. Phil Nickinson / Digital Trends

Hulu, owned by Disney, has 48.5 million paid subscribers and offers a mix of on-demand and live TV content.

5. Paramount+: 67.5 million

The Paramount+ home screen.
Paramount+ is global and features a wealth of shows and movies. Phil Nickinson / Digital Trends

Paramount+ has 67.5 million subscribers and offers a wide range of content from CBS, Showtime, Nickelodeon, and more.

4. Max: 97.7 million (sort of)

True Detective on the Max home screen.
Max has had a twisted road but now is the face of Warner Bros. Discovery. Phil Nickinson / Digital Trends

Max, part of Warner Bros. Discovery, has 97.7 million subscribers and offers a diverse range of content including news and sports.

3. Disney+: 150.2 million

The Disney Plus home screen.
Disney+ started big but will have to work to maintain its stature. Phil Nickinson / Digital Trends

Disney+ has 150.2 million subscribers globally and offers a wide range of content from Disney, Marvel, Star Wars, and more.

2. Amazon Prime Video: 200 million+

The Amazon Prime video home screen.
Amazon Prime Video isn’t quite like most of the other streaming services, and that works in its favor. Phil Nickinson / Digital Trends

Amazon Prime Video has over 200 million subscribers globally and offers a mix of content, including exclusive sports coverage.

1. Netflix: 269.6 million

The Netflix home screen.
Netflix still sets the standard for streaming services, at least in terms of global reach. Phil Nickinson / Digital Trends

Netflix leads the way with 269.6 million global paid memberships, demonstrating its global reach and diverse content offerings.



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