Can you run a company as a perfect free market? Inside Disco Corp

In Tokyo, a salaryman begins his day navigating a unique work environment at Disco Corp, where employees operate under an internal currency called “Will.” Introduced by CEO Kazuma Sekiya, this system allows employees to choose their tasks, bid for them, and face penalties that affect their Will balance, which influences bonuses, promoting a culture of autonomy and competition. Since its implementation in 2011, Disco’s innovative approach has garnered attention from major corporations, though few have dared to adopt similar practices, reflecting a reluctance to disrupt traditional management structures.