Intel, once valued at $500bn, has seen its market cap plummet to about $90bn, prompting new CEO Lip-Bu Tan to acknowledge the company’s significant challenges, including missed opportunities in AI and manufacturing issues. Despite the tough road ahead, he plans to streamline management, rehire talent, and collaborate with Taiwanese rival TSMC, while facing a trade war and potential recession. Unlike GE’s Larry Culp, who thrived in recovery conditions, Tan’s strategy focuses on realistic goals, aiming to end Intel’s prolonged struggles rather than restore its past glory.