Why tennis media is a fragmented mess, from Grand Slam broadcast rights to social media highlights

Professional tennis player Alexandra Eala had a standout performance at the Miami Open in March, defeating three Grand Slam champions on her way to the semifinals. Despite a three-set defeat in the semifinals, Eala, 19, made history for the Philippines and became the highest-ranked Filipino player in WTA history. The future of tennis media rights, broadcast restrictions, and the tension between official and unofficial content are central to the sport’s financial ecosystem and the viewing experience for fans.

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