‘Incel’ TikTok accounts rebranding to avoid social media bans, study finds

A new study has found that “Incel” TikTok accounts are rebranding as “Sub5s” and using self-improvement language to avoid social media bans. These accounts promote misogynistic and pseudo-scientific theories about attractiveness, including the concept of the PSL scale which ranks men from one to eight based on their looks. Men are encouraged to engage in “looksmaxxing” activities to move up the scale, such as going to the gym or altering facial features.

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