We Are Social has appointed Suzie Shaw as its first Asia-Pacific CEO and opened an office in Bangkok, Thailand. Shaw will lead the region while also overseeing the Australian office, focusing on innovation and brand storytelling. The agency’s expansion includes a Bangkok team specializing in social, influencer marketing, and PR, emphasizing cultural insights and engaging with audiences through immersive and participatory social creativity.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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