NCAA agrees to lift name, image, likeness recruitment ban

The NCAA will abandon a rule prohibiting athletes from negotiating name, image, and likeness deals before enrolling in college, per a settlement announced by Tennessee Attorney General Jonathan Skrmetti. The agreement, if approved by a federal judge, will allow athletes to negotiate compensation for deals before enrollment and during recruitment windows, with the NCAA required to publicize any proposed changes for the next five years. The lawsuit, involving multiple attorneys general, argued that the NCAA’s recruiting ban violated antitrust laws, leading to a temporary halt of the policy while the case was ongoing.

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