U.S. District Judge John Chun in Seattle dismissed a lawsuit against Amazon.com, alleging fraud in statements about third-party sellers and expansion plans. The dismissal was with prejudice, preventing the lawsuit from being refiled. This decision was made in Amazon’s hometown, where the company is headquartered.
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M&C Saatchi reveals AI tool that measures brands’ ‘cultural power’ | News
M&C Saatchi has introduced an AI-powered diagnostic tool, the Cultural Power Index, to assess brands' cultural impact in real time by analyzing data signals. This tool helps brands understand their cultural relevance, track shifts in perception, and enhance their "cultural power". Along with a global rebrand under the "Cultural Power" banner, the agency has revamped its visual identity, website, and integrated operating model to emphasize creativity as a driver of brand growth. Full Article
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