Paramount seals $7.7bn exclusive US rights deal with UFC

Paramount has secured a $7.7bn, seven-year deal to become the exclusive US broadcaster of the UFC, starting in 2026, streaming all major events on Paramount+ and CBS, marking a significant shift in the UFC’s distribution model. This agreement, under new CEO David Ellison, aims to enhance Paramount’s sports portfolio and attract new subscribers as it ends UFC’s long-standing pay-per-view model.