All Blacks land Toyota sponsorship, replacing Ineos on training kit

The All Blacks have secured a multimillion-dollar sponsorship deal with Toyota for naming rights to their training kit, following the premature exit of Ineos. This agreement aligns with New Zealand Rugby’s strategy to partner with consumer brands, enhancing local marketing efforts and providing additional sponsorship revenue. While Ineos had previously paid around US$12 million annually, Toyota’s deal focuses solely on the training kit, with NZR still negotiating a different buyer for the rights to the playing shorts.

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