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Starbucks is considering selling a minority stake in its China business, which has faced declining revenues despite its expansion to nearly 8,000 stores. CEO Brian Niccol expressed that there is significant interest from private equity firms and strategic investors, as the company seeks to revive growth amid competition from lower-priced rivals. To enhance competitiveness, Starbucks plans to adjust its pricing strategy, including recent price cuts on popular drinks, while exploring potential partnerships to support its goal of increasing store numbers in China from 8,000 to 20,000.
