The pandemic in Singapore forced businesses to prioritize social media as a crucial outreach strategy, with over 4.7 million social media users in 2020. To increase organic reach, businesses should focus on key platforms, optimize their profiles, trendjack for relevant content, post evergreen material, and prioritize quality over quantity in their posts to engage effectively with their audience and navigate business growth successfully.
Full Article
Some lessons on how to fulfil the climate tech promise
At the Unlocking Capital for Sustainability 2023 event, Richard Mattison highlighted optimism for energy transition to sustainable alternatives to combat climate change, with a projected 25% reduction in greenhouse gas emissions by 2050. Challenges include capital, development periods, and historical investment returns, but recent improvements show promise, with climate tech exits reaching US$114 billion in 2021. While SPACs offer resources for climate tech companies, a long-term, meticulous approach is needed for successful energy transition in...
Read more