5 Proven Strategies for Securing Celebrity Endorsements

Entrepreneur contributors share their own opinions on utilizing Google AI Studio as a free marketing consultant to analyze email campaigns, identify top performers, and optimize marketing strategies. The five-step framework outlined in the video emphasizes data-driven decision-making to achieve explosive growth and transform marketing efforts from guesswork to profit. Viewers can access a free "AI Success Kit" and a chapter from Ben's new book, "The Wolf is at The Door - How to Survive and...

President Trump announced plans to expand the trade war by imposing reciprocal tariffs on other countries, aiming to match their levies on American products. With a focus on restoring fairness and reducing trade deficits, Trump mentioned potential targets like Japan and the European Union. Additionally, he signed an executive order temporarily reversing a decision to eliminate tariffs on low-cost Chinese goods, citing concerns about fentanyl and customs processing issues. Full Article

Super Bowl ads showcase nostalgic reboots and AI-driven innovations, providing small businesses with valuable lessons in humor, engagement, and cultural relevance. Brands can learn from the high-stakes advertising game during this major event, gaining insights on how to connect with audiences effectively and stand out in a competitive market. By studying the strategies employed by top advertisers during the Super Bowl, businesses can enhance their own marketing efforts and increase brand visibility and impact. Full...

C. Richard Kramlich, a pioneering investor in Silicon Valley and co-founder of New Enterprise Associates, passed away at 89 in Oakville, Calif. Known for backing tech giants like Apple and Juniper Networks, he grew NEA from a $16 million fund to $26 billion, emphasizing the importance of relationships in venture capital. His legacy includes mentoring founders, investing in emerging technologies, and amassing a significant art collection with his wife, Pamela, showcasing his commitment to innovation...

Starling Bank is discontinuing its 3.25% interest rate on current accounts, making it no longer competitive in the savings market. Customers who were rejected for the new 4% easy-access savings account are considering complaints to the ombudsman, as only 41% were successful in opening an account. Despite the removal of interest, Starling's current account still offers useful features, such as no fees for spending abroad and helpful budgeting tools, though customers may want to explore...

In the Unlock the Editor’s Digest, FT Editor Roula Khalaf curates her top stories, including the UK Chancellor Rachel Reeves facing challenges despite a fall in borrowing costs, as the country's economic outlook worsens. Reeves' fiscal room for maneuver has improved due to a global bond rally and potential interest rate cuts by the Bank of England, but grim forecasts and lower growth estimates may impact the government's ability to reduce borrowing rapidly in the...