A friend in marketing asked for help optimizing native advertising campaigns due to their newness. I suggested using context words in headlines, incorporating metaphors for engagement, and selecting resonant images. Keeping up with trends and holiday themes in creatives can also boost campaign performance significantly.
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Women to Watch 2024: Audrey Michelin, OpenX | Analysis
Audrey Michelin, Senior Director of Account Management APAC at OpenX Australia, has a diverse background in media roles, from Ad Ops at ARN to leading digital product teams at MCN. In her current role, she drives double-digit revenue growth in ANZ and Asia, implements process improvements, and fosters diversity through industry contributions like The Women in Programmatic Network. Known for her leadership style and commitment to mentoring, Michelin also holds a national record in deadlifting...
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