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Alexander Nikpour, the general manager of Publicis Première in Singapore, is the founder of Égalité, a LGBTQ+ resource group within Publicis Groupe aiming to advocate for visibility and equality in Southeast and North Asia. Alongside his role at Première, Nikpour successfully rebranded the agency, leading to increased client evaluation scores and attracting new brands like Johnnie Walker and Macallan. Through his leadership, Nikpour implemented a process overhaul and talent development strategy, resulting in a 0% voluntary attrition rate and a culture of Radical Open Collaboration within the team.
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