- In 2013, IKEA released a campaign that invited women to pee on their ad in a magazine to reveal a discounted price on cribs, showcasing their innovative approach to marketing.
- Burger King launched a campaign in 2019 called "The Whopper Detour" which encouraged customers to order from McDonald’s app to unlock a one-cent Whopper deal at Burger King locations.
- To promote their new series "Man in the High Castle", Amazon placed Nazi and Imperial Japanese flags on New York City subway cars, sparking controversy and drawing attention to the show.
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