4 Unconventional Marketing Campaigns That Demanded Media Attention

1. In 2013, IKEA released a campaign that invited women to pee on their ad in a magazine to reveal a discounted price on cribs, showcasing their innovative approach to marketing.
2. Burger King launched a campaign in 2019 called "The Whopper Detour" which encouraged customers to order from McDonald’s app to unlock a one-cent Whopper deal at Burger King locations.
3. To promote their new series "Man in the High Castle", Amazon placed Nazi and Imperial Japanese flags on New York City subway cars, sparking controversy and drawing attention to the show.

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