Many Kiwi rugby fans have players they believe were unfortunate not to represent the All Blacks. The author shares a personal list of local heroes who missed out on the iconic black jersey, excluding those who chose to play internationally for other countries. Among these players is Brian Going, a notable first five-eighths from the famous Going family, who played alongside his brothers Ken and Sid for Northland and the New Zealand Māori side, though only Sid and Ken achieved All Blacks selection.