In northern Mali, at least 18 people were killed in an airstrike by the Malian army targeting armed militants, according to the Tuareg separatist group Collective for the Defence of the Rights of the Azawad People. The army claimed to have killed 11 “terrorists” in the strike, while the separatist group denounced it as a “barbaric act” and a “flagrant human rights violation.” The conflict in Mali, worsened by military coups and the involvement of Russian mercenaries, continues to escalate with accusations of civilian targeting and violence.
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M&C Saatchi reveals AI tool that measures brands’ ‘cultural power’ | News
M&C Saatchi has introduced an AI-powered diagnostic tool, the Cultural Power Index, to assess brands' cultural impact in real time by analyzing data signals. This tool helps brands understand their cultural relevance, track shifts in perception, and enhance their "cultural power". Along with a global rebrand under the "Cultural Power" banner, the agency has revamped its visual identity, website, and integrated operating model to emphasize creativity as a driver of brand growth. Full Article
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