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Japan’s Kewpie, a major baby food producer, will cease production of 72 items as declining birth rates and rising costs due to inflation impact sales, which dropped to ¥3.85bn in 2024. The company attributed its decision to a slump in demand and demographic shifts, while competitors benefit from a growing market fueled by increased female workforce participation.
Explain It To Me Like I’m 5: One of Japan’s biggest baby food companies, Kewpie, is closing down its baby food business because fewer babies are being born and people are having a hard time paying for food.
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